One of the notable business events of the 20th century
was the emergence of offshore outsourcing of professional services. This
phenomenon is firmly associated today with India and often referred to as the
«Indian Miracle». Through hard work, political will, and the help of their
countrymen abroad, India managed to create a 100 billion-dollar industry with
millions of new employees, all highly paid by local standards.
Although the fledging crowdsourcing model seems new
and distinctive, it has much in common with more established traditional
outsourcing models, and as such we have a case history that we can learn from
which will help us accelerate the wholesale adoption of crowdsourcing.
This white paper looks at the growth of the
traditional outsourcing industry in India and the strategies of Indian
Outsourcing Service Providers (OSPs) in an effort to help replicate their
success and catalyze the broad adoption of crowdsourcing.
