Crowdfunding with Cinese Characteristics
A new platform launched by internet giant Tencent
enables social enterprises in China to diversify their funding streams and
reach vast audiences.
When the Chinese social enterprise La La Shou decided
to create a club and host an annual conference for its beneficiaries, it turned
to a new crowd-funding platform launched by Chinese
internet giant Tencent to raise the needed funds.
La La Shou, which provides training, consulting and
advocacy for disabled children, their parents and teachers in the city of
Xi'an, applied to join the scheme in September. It uploaded its proposal and
business plan on Tencent's public welfare page and launched a social media
campaign which netted it RMB 50,000 (£5,000) by encouraging 47,000 people to
re-tweet its messages in less than two months. theguardian
