As Seen On TV Launches
First-Of-Its-Kind Crowdfunding Platform
Entrepreneurs and Consumers Unite to Develop Next
Generation Of Category-Leading Products
As Seen On
TV, Inc., a leading multi-platform product marketing company and
online shopping destination, today announced the launch of its As Seen On TV
crowdfunding platform. This first-of-its-kind platform, powered by software
solution provider Launcht, Inc., reimagines crowdfunding to offer consumers
direct access to the newest, most innovative products.
“The As Seen On
TV ecosystem is built upon entrepreneurs and inventors who come up with
thousands of new ideas on a daily basis,”
said Kevin
Harrington, Chairman of As Seen On TV.
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| Kevin Harrington |
“Entrepreneurs
have so much passion, it was only natural for us create a crowdfunding tool
that connects their products to our existing customer base. We see tremendous
future ahead for our crowdfunding platform, and we continue to support broader
adoption of crowdfunding in the consumer marketplace.”
James Kuenzinger, inventor of the Zinger™ Grill, met Harrington recently at an As Seen On TV
sponsored event.
“When I purchased my RV, I realized
that space was a valuable commodity,”
said Kuenzinger.
“It seemed wasteful to burn wood in a fire pit and cook on a separate
barbeque, so I invented a collapsible fire pit and all-in-one grill.”
From its inception, Kuenzinger knew his product wasn’t just a good fit for outdoorsmen and RVers; every home in America
could use one. Through As Seen On TV crowdfunding, Kuezinger hopes to realize
his dream of taking his campside grill and fire pit to everyone.
As Seen On TV’s crowdfunding launch includes other
products. The Taco Susan®, invented by Scott Bahnsen and his son Quinn, puts a
new spin on taco night. Taco Susan includes a modified Lazy Susan and taco
holders, cleaning up the mess of bowls and toppings commonly associated with a
family taco night. The invention began as Quinn’s fifth
grade science project.
“I’m not
sure when Quinn’s science project became my
entrepreneurial dream,”
said Bahnsen.
“But so many people wanted me to make one for them, I knew I had to
do something.”
The Bone Mat®, invented by Allan Wendling, is a new home for the dog bone. The
Bone Mat attaches to any dog bone or toy, keeping floors clean from messy bones
while providing the perfect chewing angle for man’s
best friend.
“By purchasing Bone Mat through As Seen On
TV crowdfunding, you not only support my product but you make a lot of dogs
happy,”
said Wendling.
As Seen On TV selects new products for crowdfunding campaigns lasting up to 30
days. New campaigns will be added as current campaigns expire. Consumers can
review and comment on products and can support campaigns by purchasing first
run products directly from the crowdfunding site. Consumer support helps each
inventor get his or her product to the next level – the
mass marketplace.
Inventions that are successful through the As Seen on TV crowdfunding platform
will be eligible for promotion through additional distribution channels,
including AsSeenOnTV.com, the official online destination for As Seen On TV
products, which reaches a global audience.
"We are proud to be powering the As Seen on TV crowdfunding
platform,"
said Freeman White, CEO of Launcht.com.
"As Seen On TV is
using a smart consumer driven model that blends traditional ecommerce with
crowdfunding to build trust between consumers and inventors. Having worked for
years on the evolution of crowdfunding from simple donations to something much
more, I am glad to see As Seen on TV lead the way into new models of
crowdfunding."
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