by Martin Zwilling
Speed is the driver
because customers have a zero tolerance for waiting, and there are always
competitors gaining on you.
John P. Kotter, in “A Sense of
Urgency,” delves into the how-to required of entrepreneurs on that
first step, avoiding pitfalls along the way. He is convinced that increasing
the sense of urgency is the toughest of the steps necessary for effective
change.
Urgency is not frantic activity born of excess energy,
anger, or frustration. These do result in high activity levels, but results
will be slow in coming and often misdirected. Here are six more positive steps
to increasing a true sense of urgency, according to Kotter: Go on
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