How Important Is Local?

Chance Barnett on Crowdfunding's Future:

If you’re a small business entrepreneur looking to raise money, it’s unlikely that you’ll find funding in the global marketplace. You’re much more likely to secure funding through somewhat local connections. Your local community is also a quicker way to connect with the resources you need to grow your business.

Funding doesn’t just show up from the web. And you are no more likely to be successful at crowdfunding if you have 1,500 LinkedIn connections rather than 50. It’s not about the quantity of your connections, it’s about the quality.

“Relationships are to the social era, what efficiency was to the industrial era.”
                                                                                                       - Nilofer Merchant

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