At age 22, Anthony
Ng Monica has already completed two successful crowdfunding campaigns to fund
his startup, Swogo. We
recently caught up with the young, tech-savvy CEO to learn more about his
business, crowdfunding for equity, and why buying a laptop can be so damn
frustrating.
Eric Blattberg, Crowdsourcing.org: Before
we jump into crowdfunding, tell me a bit about Swogo.
Anthony Ng Monica, Swogo: Swogo is a free online service
that helps anyone make expert purchase decisions in just 60 seconds. At the
moment, we recommend laptops in the U.K. and U.S. We’ll shortly be expanding
out into recommending tablets, cameras, smartphones, and televisions.
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| Anthony Ng Monica |
How did you conceptualize the service?
I
had the idea while working in an IT support position while in university. I’d
have people coming into the office asking what products to buy, and it’d take
me a couple of hours before I was comfortable making a recommendation. In the
end, I became frustrated that every week or so I was asked to spend two hours
of my time helping someone [buy something], so I decided there had to be an
easier way. I went to search engines, YouTube, and price comparison sites, all
of which offered mountains of information but no clear answers — the process
was just ridiculous and spanned across so many different sites. So what I
envisioned was asking someone the questions a clerk in a store might pose;
basically, we try to be ‘the human guy’ online. Read more at Crowdsourcing.org
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