This research studies the connections between social
media assets such as the social media followers and the social media seals of
approval and crowdfunding results such as the delivery of the funding target,
the fundraising total, and the number of backers. The value of this research is
that it explores the underlying mechanism of social media influence on
crowdfunding results and helps individuals and businesses involved in
crowdfunding projects identify factors of success and predict results for their
projects.
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