How did your business idea come about?
My daughter was born
prematurely in 2007 and I was surprised by the lack of easy-to-use baby wear
that was available on the market, particularly for babies in hospital care. It
was virtually impossible for me to dress my baby due to the number of wires and
tubes that were sticking out everywhere and having to remove and reattach wires
every time baby needed a change took so much time. Once we made it through
those early days with a premature baby I decided to design a baby-friendly
collection of outfits that would make life easier for both baby and parents and
medical staff.
The Beibamboo
hospital collection can be fully opened, which means that the parents can dress
their child themselves, getting them more involved – that feeling of being
unable to help my baby is something I will never forget. Today we have both a
hospital and consumer collection for healthy babies. Beibamboo clothes don’t
have any labels that can chafe on the inside of the garments, they have very
few seams and adjustable sizes, taking baby’s sensitive skin into
consideration.
Nina |
What is your background? Are you a designer?
I spent nearly 15
years working at a number of prestigious branding and design firms in Paris,
Tokyo, Seoul, London, Sydney and Edinburgh before returning to Finland. My
experience with big global brands have aided in ensuring a ‘think big, aim high’
attitude which I also try to translate into a win-win approach, always aiming
to give something back to society.
Why did you decide
on crowdfunding? What about FundedByMe appealed to you?
I think we can all
relate to, or at least imagine, the feeling of helplessness that parents feel
in a situation where a baby is sick. Defending and helping the individuals in
society that cannot speak for themselves – in our case, babies and small
children – comes naturally to the majority of people. I felt that crowdfunding
is ideal for a project that is this easy to grasp and that many people are able
relate to. There is no hard technology or terminology involved, just a really
simple idea that is making life easier. We all want the best for our
children, so a global crowdfunding round seems very appropriate for us.
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