Samstag, 27. April 2013

Beibamboo Joining The Revolution

Nina Ignatius, founder and Managing Director of Beibamboo, answers the questions of FundedByMe

How did your business idea come about?

My daughter was born prematurely in 2007 and I was surprised by the lack of easy-to-use baby wear that was available on the market, particularly for babies in hospital care. It was virtually impossible for me to dress my baby due to the number of wires and tubes that were sticking out everywhere and having to remove and reattach wires every time baby needed a change took so much time. Once we made it through those early days with a premature baby I decided to design a baby-friendly collection of outfits that would make life easier for both baby and parents and medical staff.

The Beibamboo hospital collection can be fully opened, which means that the parents can dress their child themselves, getting them more involved – that feeling of being unable to help my baby is something I will never forget. Today we have both a hospital and consumer collection for healthy babies. Beibamboo clothes don’t have any labels that can chafe on the inside of the garments, they have very few seams and adjustable sizes, taking baby’s sensitive skin into consideration.

What is your background? Are you a designer?

I spent nearly 15 years working at a number of prestigious branding and design firms in Paris, Tokyo, Seoul, London, Sydney and Edinburgh before returning to Finland. My experience with big global brands have aided in ensuring a ‘think big, aim high’ attitude which I also try to translate into a win-win approach, always aiming to give something back to society.

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

I think we can all relate to, or at least imagine, the feeling of helplessness that parents feel in a situation where a baby is sick. Defending and helping the individuals in society that cannot speak for themselves – in our case, babies and small children – comes naturally to the majority of people. I felt that crowdfunding is ideal for a project that is this easy to grasp and that many people are able relate to. There is no hard technology or terminology involved, just a really simple idea that is making life easier.  We all want the best for our children, so a global crowdfunding round seems very appropriate for us.

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