Genius Crowds, a
co-creation company founded in 2010, shuttered its doors last week, bringing an
end to the crowdsourcing experiment.
“Today we are
announcing that, after a few incredibly creative years, we’ve decided to close
Genius Crowds, effective immediately,” the company wrote in an email to its
members, which is now posted on its website. “We continue to believe in
customer co-creation and collaboration, and are proud to have helped bring an
early crowdsourcing product development model to the industry.”
Genius Crowds
catered to individuals who had ideas they wanted to bring to market. The
process involved multiple steps, as the community voted and provided feedback
on the submissions. The platform, developed by Chaordix, ran monthly competitions around
certain themes and also managed contests for its partner companies. (We covered
the platform’s partnership with Mattel here.)
Genius Crowd CEO and cofounder CJ Kettler said the company had developed “ten
to twenty” such relationships.
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