By Brian Korn, Lawyer with Pepper Hamilton
Unfortunately,
crowdfunding perception does not align with crowdfunding reality. Crowdfunding
will not be able to deliver the grassroots fundraising ease for which so many
seem to be hoping. After reviewing the enthusiastic postings of entrepreneurs
and discussing the concepts in detail with financial and venture industry
insiders, many observers believe there is a fundamental disconnect between the
promise of crowdfunding, and the system that the SEC will put in place
exercising its authority under the JOBS Act. Put another way, the risks,
burdens and limitations of crowdfunding render it almost completely useless. And
since crowdfunding targets individual investors, maybe that’s a good thing.
Better Ways To Raise Money
Despite the sound and fury, the crowdfunding exemption
will do little to help small start-ups raise capital. That’s because it will
not be economically feasible for most companies to comply with the filing and
disclosure requirements; take on the risk of legal liability; and undertake
annual reporting obligations to raise a maximum of $1 million in a 12-month
period. A company might as easily consider filing for an IPO and raise enough
to cover its offering costs. As demonstrated by the chart below, it is
difficult to imagine why a company would opt for crowdfunding instead of other,
less burdensome, forms of private placements – for example, a Regulation D Rule
506 raise or a Regulation A+ raise (another creation of the JOBS Act).
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