Excerpt
From Micro-Financing and Base of the
Pyramid Concept to Private Social Business
by CROWDINVESTING/CROWDFINANCING as
a Modern Phenomenon and
Chance for Economy
Rainer Schenk Peter Bielik
Elena Horska
Slovak University of Agriculture in
Nitra, Slovak Republic
April 2013
1. Abstract
The
micro-credit movement has the noble goal - it is supposedly the largest - to
resolve a
lack: The
lack of credit in developing countries. Is this the key to combat all other
emergency?
There are other requirements to avoid poverty and to let this capital crow into
increasing
welfare by creating employment and converting individual ideas into
commercial
chances. Besides the availability of capital, it is important to create clear
property
rights of individuals and set the focus on a sustainable education system.
Additionally
industrialized countries should strengthen their CSR policy towards
developing
and emerging countries.
But actually
there is a big problem in the "rich" countries in the way of capital.
To supply
the economy
with capital becomes more difficult as a result of the global finance crisis
and
the lasting
Euro debt crisis. The capital markets fail more and more and the crisis in
Europe
could infect
also other parts of the world. From necessity, since 2011 arose the
CROWDINVESTING
movement with its roots in the USA and there development in
Western
Europe and especially in Germany. By using the power of social networks and the
wisdom of the
CROWD of Internet user it is possible to finance enterprises by private
placements of
capital. For this purpose, each small amounts of money from the so called
Crowdinvestors
are accumulated via special online Crowdinvesting platforms to a
considerable
sum to finance enterprises by creating participations between these
Crowdinvestors
and each of the enterprises.
Team of
experts at the Slovak University of Agriculture in Nitra is developing an ideal
model of
Crowdinvesting as a sustainable instrument of financing not only startups but
also
small and
medium enterprises. A result of research work, it could be, that Crowdinvesting
is also possible to use it as a kind
of PSB.
1
(Private Social Business) in for
example
developing or emerging countries.
"Wealth is created through enterprise and
entrepreneurship requires
loans" (Joseph A. Schumpeter). Globalization was enforced by
ICT
2
and Crowdinvesting is also possible
by ICT. The Crowdinvesting movement is
predicted for a dynamic movement in
Europe. If Crowd Investing works sustainably, it can
also be used internationally.
Keywords: Crowdinvesting,
Micro Financing, developing countries, microcredit, Base of
the Pyramid Concept, Private Social
Business.
2. Introduction
In this essay, we discuss the
situation of the Poor people in developing bust also emerging
countries and approaches for
solutions to eradicate poverty and to enable affluence in these
countries. One must be aware, that
also in emerging countries for example like India, South
Africa or China most of the people
of these countries are classified as poor, although the
economies of these countries
increased significant.
For about five decades governments
and special worldwide acting organizations tried to
eradicate poverty in the world, but
without significant success. Today, about 4 Billions of
people are poor and this is a part
of more than 50 percent of world population. Often there
was a failure in the efforts of
reducing poverty because of a bad political environment in
poor countries, of corruption and
lack of poverty rights. Many economists designed
concepts and models of reducing
poverty in the world. One important concept is the
Bottom of Pyramid (BOP).
.
We think that the basic idea of this
concept is very good and gives the potential to modify
the BoP and to combine it with
special financial tools, to raise the effectiveness and to
produce sustainability. In this
essay we discuss the BoP but also the system of
Microfinancing as a possible tool
for combination. If Microfinancing in the present
application is not useful, may be
that the new phenomenon Crowdfunding or
Crowdfinancing is a substitute for Microfinancing.
Considering all these thoughts after the
following three chapters, we made
conclusions and a recommendation.
1
Private Social Business is a
neologism from Rainer Schenk
2
Information and Communication Technique
3
Also called Base of Pyramid
4
Sometimes it is also called
Crowdinvesting
3. The meaning of "Base of
Pyramid"
In economics, the so called Base of
the pyramid (BoP) is surely the largest, but also poorest
socio-economic group. In the world there
are about 4 billion people who live on less than
US$2.50 per day. The world
population is comprised of the year 2012/13 of around 7.1
billion people.
The BoP Phenomenon generally
considers the developing an emerging
countries (for example Africa, South
America, India). The 4 billion people at the BOP, all
those with incomes below $3,000 in
local purchasing power, are living in relative poverty.
Their incomes in current U.S.
dollars are less than $3.35 a day in Brazil, $2.11 in China,
$1.89 in Ghana, and $1.56 in India.
Yet together they have substantial purchasing power:
the BOP constitutes a $5 trillion
global consumer market.
Figure 1: The economic pyramid
Source:http://marketingbloggers.in/wp-content/uploads/2012/07/z_p-iv-Fortune.jpg
(3/31/2013
8:36:45 AM)
So, more than 50 percent of the
world population concern to the bottom of the pyramid.
The term "bottom of the
pyramid" or "BoP" is used in particular by people developing new
models of doing business that
deliberately targets that demographic, often using new
technology. Although different
organizations and several national governments have been
busy to solve the problem of poverty
for more than 50 years, all the movements had no
5
See
http://www.weltbevoelkerung.de/oberes-menue/presse/presse/presseinformationen/news-
ansicht/display/weltbevoelkerung-zum-jahreswechsel-20122013.html; called
up by Internet on 29/03/2013.
6
See "The Next Four Billion,
Market Size and Business Strategy at the Base of the Pyramid", Executive
Summary, IFC and World Recources
Institute, Washington, 2007, P.3http://www.wri.org/publication/the-
next-4-billion, p. 3.
sweeping effect. Realizing this,
C.K. Prahalad pursued a new approach to eradicate
poverty in the world. His approach is that he sees the
world's poor not as victims or global
and social burden, but as potential
value-producing consumers and entrepreneurs with
multiplier effects.
The world's poor offer the
opportunity of a new and far more open world economy than in
the past. Prahalad believes that by
the use of this part of the world population a new global
growth trend in the world economy
could erase. The poor are actually the engine of an
unprecedented possible boom in the
global economy. This is really obvious when you
consider that more than half the
world's population for the world economy is laying fallow.
On the one hand it deals with huge
potential of additional trade and secondly also with huge
additional potential of sources of
innovation-power. Key issues to be discussed at the
BoP concept are:
How can products, services and
business models are being developed focused to the needs
and living conditions of the poor to
be payable and be coordinated and contribute to reduce
poverty and solve social problems?
How can the entrepreneurial potential
of poor people be encouraged to develop new
business models at the base of the
global income pyramid and to generate income for poor
populations?
What is the contribution of business
models of companies to reduce poverty, by including
the poor on the supply side (added
value side)?
Under what conditions can BoP models
emerge and work? "Is it the business of business?"
Experience has shown that even
businesses in the BoP markets are characterized by
uncertainty and informal structures
and therefore partnerships, for example with civil
society and development actors are
success factors.
7
Coimbatore Krishnarao Prahalad; *
8th August 1941 in Coimbatore, Inda; 16th April 2010 in San Diego,
USA) was an Indian-American
economist. Most recently he worked as a professor of business strategy at the
University of Michigan in Ann Arbor,
Michigan, and a world-renowned management consultant and author.
His scientific focus was set in the
field of developing new management practices, corporate strategy and the
role of management in multinational
companies. Recently among others he worked together with Stuart Hart
among concept of "Base of the
Pyramid" (also called "Bottom of the Pyramid") with emerging
markets and
innovative business models for the
elimination of global poverty.
8
See Prahalad, C. K. (2005): The
Fortune at the Bottom of the Pyramid, Upper Saddle River/NJ: Pearson
International.
9
See Deutsches Bundesministerium für wirtschaftliche Entwicklung und
Zusammenarbeit BMZ,(2009):
Geschäfte für EntwicklungBewertung des BoP-Ansatzes aus
entwicklungspolitischer Sicht, Typo Druck
GmbH, Bonn, 2009, p. 3.
5 of 14 pages - scroll top
Keine Kommentare:
Kommentar veröffentlichen