Samstag, 23. März 2013

It's like dating!

Candace Klein, CEO of SoMoLend:

Everyone wants to date the football player because everyone wants to date a football player,” she says. “In crowdfunding, donors are like that. . . . It’s important, if you are creating a crowdfunding campaign, to create the illusion of success at the beginning.

 Only 30 percent of crowdfunding campaigns are successful, 

she says.

“The largest reason for that is, a lot of project and business owners think, “If I build it, they will come.” That’s not how this works. It’s a full-time job and it takes active planning and active execution throughout the life of the campaign,”

she says. And an active social media presence. View The Full Text