Mittwoch, 6. März 2013

Intel Capital Goes BlueStacks

Intel has invested an undisclosed amount in the startup, BlueStacks told VentureBeat today. BlueStacks “LayerCake” technology lets Windows PCs and Macs run any Android app, bridging a gap between mobile and the desktop that neither Google or Apple have tackled yet.

Primarily, Intel wants to make sure that BlueStacks’ software is optimized for its chips. The investment could also be a major help for Intel’s smartphones — like the Europe-only Motorola Razr i — which run its x86-based mobile processors, instead of the ARM-based processors that power most other Android phones. Intel claims its mobile chips can run 95 percent of Android apps, due to the chip architecture difference with its phones.

“Intel has an extremely powerful PC ecosystem, and they are looking to move into mobile in a big way,” said John Gargiulo, vice president of marketing and business development at Bluestacks, in an interview with VentureBeat. “There are more and more Intel chips on Android phones, so I think the alignment is clear.” VentureBeat