Donnerstag, 21. März 2013



How It Works

Crowd Supply is a store and a crowdfunding platform, supporting independent product design and manufacturing. We welcome the next generation of social funding and seek to democratize the process of creating hardware and tangible goods companies.

Seamless Funding and Shopping

Rather than get in the way of product sales, we welcome them, and provide seamless opportunities for consumers to get involved at any stage of a product lifecycle. Traditional crowdfunding sites can be frustrating to shop on: just at the point when a project is most popular, funding campaigns are closed, making the product unavailable. On Crowd Supply, a product smoothly transitions from gathering early backers, to accepting pre-orders, to shipping.

Reduced Risk

Once a project has been succesfully funded, it enters the "pre-order" stage. Customers may place pre-orders for the product, which are cancellable up until the pre-order stage ends when the first batch of units is ready to ship.

Product Development Transparency

Crowd Supply works with creators to ensure projects have a credible execution plan and transparent schedule. The delivery date estimate for each backer is set according to this plan and the current demand. Backers will clearly understand where they are in the delivery queue for all projects they support.


Support For Creators

Our goal is for all products launched on Crowd Supply to blossom into successful hardware companies which continue to innovate. To support that goal, Crowd Supply provides a foundation of relationships and services. Of course, creators keep total control of the direction of their products, and full rights to any past, present, and future intellectual property.

Project Timeline

Here's an example timeline for a typical project on Crowd Supply.

14 days prior to launch

The creator sets up a Crowd Supply account and submits an application. The preliminary project plan is provided for review and approval. If accepted, the creator agreement is signed by the creator and Crowd Supply.

At least 7 days prior to launch

Campaign marketing content is provided to Crowd Supply, and a preview project page is made available. The campaign launch date is scheduled.

Launch date

Campaign launches to the public. Crowd Supply may feature the campaign, and PR outreach begins. Visitors to the page may elect to participate by "backing" a particular pledge level. While the campaign's total pledges are below the target fundraising threshold, payment information will be verified, but pledges will not be captured immediately.

0-45 days after launch

The campaign reaches its funding target. At this time, campaign pledges are captured. Funds are available to the creator as soon as payments have settled, less a 5% fee to Crowd Supply and any payment processing fees.

45 days after launch

Fundraising campaign is closed. At this point, funds for all pledges will be made available the project creator. The product enters "pre-order" mode. New customers may participate by electing to pre-order the product, but funds are not captured. Instead, the customer's payment information is verified, and a spot in the order queue is held.
When a campaign is initially planned, the creators and Crowd Supply staff set a "cap" on the maximum number of units that can reasonably be obligated to the fundraising stage. It is expected that this cap not usually be reached--however, if the cap is reached, the project will immediately convert to pre-order mode, regardless of whether or not it was scheduled to do so.

0-12 months after launch

Once the product has been manufactured and initial units are shipped, fundraising pledges are filled. Backers will receive an email shipping confirmation with a tracking number as soon as their order is shipped. After all fundraising pledges are filled, funds for all pre-orders are captured and available to creators. Pre-orders are "priced" the same as fundraising pledges: a 5% fee is paid to Crowd Supply. At this point, a wholesale price is set, and Crowd Supply places an initial stock order for the product.


After the stock order is placed, responsibility for pricing and content falls to Crowd Supply. At this point, the relationship turns into a more traditional ecommerce vendor relationship.