Enterprise startups
are twice as
likelyto become billion-dollar companies compared to consumer
startups, according to venture capitalist Jim Goetz.
Enterprise or B2B companies have been the recent rage
of the investment community. In 2012, the enterprise IPO market was red-hot. Companies
such as Splunk, Palo Alto Networks, and Workday having very successful initial public
offerings. Singapore has several exciting enterprise startup
companies including ConnectedHealth, gridComm and Sprooki (Editor’s note: these
are Get2Volume’s portfolio companies).
Building an enterprise startup is hugely different
than a consumer focused company. In this series, I will go through these
differences and how B2B startups can best succeed.
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