Donnerstag, 2. Mai 2013

Problemsourcing


Researchers from New Zealand have come up with an interesting twist to the crowdsourcing model: instead of having a company asking the crowd for solutions, they had a government-owned R&D organization asking the crowd for problems (“What is Your Problem?“). Here are some learnings.

When you ask a crowd for solutions, you benefit from a variety of things: access to a wide knowledge pool, generation of market or consumer insights, fast and cost-effective problem-solving capabilities, buzz around your brand… The academic literature and popular press has covered the topic extensively (and you probably know it, too). However, you have du juggle with some issues: potential project delays, possibly few and poor responses, the sporadic nature of the call for entries… Crowdsourcing might be good to solve problems and stimulate creativity, but seldmomly does it allow you to engage in deep interactions with crowd members (also see this article on co-creation and crowdsourcing being complementary).

Crowdsourcing can be more time- and effort-intensive and the solution may not “stick” within the firm because it was not in- ternally generated (Davenport et al., 2013)

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