Samstag, 6. April 2013

News Site Has Raised $1,5 Million



Says the editor of De Correspondent:



I don’t believe in ‘the news’ in the objective sense of the word. You can describe the world in infinite ways, and ‘the news’ happens to be one of them.



On March 18, Wijnberg, former editor-in-chief of the young-adult-targeted newspaper nrc.next, proposed his idea for a new online journalism platform on Dutch national television. Within 24 hours, his team had raised half its goal, and after eight days, Wijnberg got an earlier than expected go-ahead: 15,000 had subscribed, and many had added donations on top of their subscription fee. In just over a week, in a small country, the Dutch crowdfunding project De Correspondent had raised over €1 million (about $1.3 million).  
 

When you try to sell an idea, it’s very easy to refer to what people know — ‘the platform looks like this, and you can compare the writing style with that’,” he said. “We didn’t want to do that, because we really wanted to be able to create something new — start with a clean slate.


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