Montag, 22. April 2013

Crowdfunding Misuse By Big Businesses?

In these days talking about Crowdfunding Veronica Mars cannot be avoided.

But the really important question is where all the money is headed - to WARNER BROTHERS! The money raised, as Wired explained, “will go into a production account set up by Warner Bros., the studio that owns the concept and will distribute the movie if it gets made.” In other words, every one of the 91,585 backers that pledged to fund the movie is basically donating money to Warner Bros.

This campaign proved the potential for big businesses to harness crowdfunding. The biggest benefit is free viral marketing. 

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