Mittwoch, 10. April 2013

Creating A Bond With The Backers

By Ellie Diaz, FunderHut

It's seemingly impossible to reject Girl Scouts that come to your door selling cookies, but it’s easy to scroll past a charity or crowdfunder asking for funds on Facebook. To make up for the personal interaction that makes face-to-face funding so successful, creators must post detail-oriented plans on their project page. Posting pictures, creating videos (which don't have to be Spielberg quality), determining rewards, providing updates, and adding a personal story creates the feeling of assurance.

Crowdfunding platforms can also help create a cycle of confidence by conducting background checks. Platforms should also require follow-ups for success stories. Donors want to know if they are a part of a successful campaign. When Americans saw the Statue of Liberty on her crowdfunded pedestal, they must have felt pride and the feeling that they made an impact. Success stories can be a tool that fills investors with the same emotions.

Although the Internet provides the perfect environment for conmen (ever watch Catfish?), it also helps crowdfunding in a unique way. While the web makes it easier to scam others, once the cheat is spotted, his or her name will forever be associated with fraud on the Internet. It is well known that it is easier to post something onto the web than it is to remove it.

Crowdfunding, when used properly, has the ability to create a trusting online society. Just like Joseph Pulitzer created a national unity by reaching out to Americans, crowdfunding has the potential to reach both broad and niche audiences, form stronger connections, and mirror the trust individuals find in their community. View The Full Story