What they do:
How they work:
kriticalmass allows
you to post a project in minutes. You have complete control and responsibility
over your project. Want to build a school for underprivileged kids? Want
to make a movie? Want to launch your own fashion collection? This is the
perfect place to do it! List your project in minutes, set your kriticalmass
targets and get started!
If people out there
like what you have in mind, supporters, promoters and cash will flock to you.
On kriticalmass we
allow 2 types of projects:
For profit: All or
nothing funding. If the project reaches the goal its publisher has set by the
deadline he chose. the project will be considered successful and the funds
transferred to the Project Publishers account. If the project fails to reach
kriticalmass, then all charges will be refunded within 7 working days after the
end of the project deadline.
Charity focused: These
projects do not need to reach the kriticalmass element before the funds are
transferred to the project publisher. At kriticalmass we believe that any money
going to a charitable cause makes a difference. Funds will be transferred
to the project creator 7 days after the project deadline has been reached.
Why they think they're revolutionary:
We believe we are
the first platform that is actually talking to the crowd. Some key points
differentiate us from our competitors. Firstly we have a much closer
integration to social media than most platforms out there. We believe that some
successful platforms available today actually make it difficult for people to
share their project and rather than helping projects go viral, they hinder it
through lots of friction. Have a play on the platform! You will notice this
very quickly. Secondly we allow people to interact with your project on a
number of different levels other than just cash. This comes from our personal
experience and from a great deal of research we carried out on crowd funded
projects. Interacting with projects is crucial for a project’s success,
therefore we have given people, who might not be able to come to the event you
are organizing through kriticalmass, the opportunity to help out either by just
liking your project on Facebook, publishing it to their wall for their friends
to see, or becoming an actual promoter of your project. These things make a
huge difference. They are what makes a party go from 500 to 20,000 people.
